Michael Read2 minMarking up third-party costsI have noticed when reviewing terms over the past couple of years that an increasing number of large company clients are stipulating that...
Michael Read2 minUnderstanding client concentrationIn my previous post, I touched on client concentration and the risk that an agency faces when a client makes up over 15% of revenue....
Michael Read1 minSmall agencies will have to file their P&L statement on the public recordIt is widely accepted that a client making up 15% or more of your total revenue is risky. Being highly dependent on a major client will...